Sanlam Liquid goes for a bold campaign onboard all 1time flights to promote their Sanlam Liquid savings account. This innovative product was rated best savings account by the Sunday Times, Business Times in 2008.

Six Degrees Media was mandated to give Sanlam Liquid maximum exposure for their product as well as get measurable feedback and potential leads from over 150 000 1time passengers.

For this campaign we branded the headrests and overhead bins on all flights to create the initial impact and brand awareness and then added to the passenger experience by running an onboard competition with a delicious Energy Bar attached for extra punch.

“By creating awareness for the brand trough our unique on board media products and making it fun, interesting and interactive to passengers through the competition we were able capture valuable data and leads from the passengers at the same time ensuring maximum brand exposure for our client’ said Brent Carpenter, sales director of Six Degrees Media.

If you would like receive maximum exposure for your brand and to talk to over 150 000 passengers a month in a fun interactive way contact:

FNB makes a sound investment onboard Mango during September with an extended campaign on their fleet.

Competition forms were handed to each passenger as they boarded the aircraft. The interactive artwork on the tray table advertising held the answer that could give one lucky passenger more than they bargained for: R10,000.

“Passengers were exposed to the new FNB product called FNB Cell Paypoint. This new product allows FNB clients to shop online using any of their transactional accounts and pay directly using their cell phone. Passengers also had the opportunity to win a substantial cash prize,” said Brent Carpenter, sales director of Six Degrees Media.

“This campaign was a win win for everyone. Mango’s offer filled more seats, FNB won new clients and the passengers were entertained, informed and had value added to their flight experience– some to the tune of cash in their pockets!”

The Times newspaper has taken to the skies with a three month onboard campaign with Mango. Since the beginning of May until the end of July, The Times are running an exciting campaign onboard all Mango flights.

“All Mango's new generation Boeing 737-800 aircraft are equipped with LCD monitors and, following much research, we have compiled programming that will entertain our guests during flights on all our routes,” said communication manager Hein Kaiser.

Mango TV will be free of charge and costs will be subsidised through advertising revenues. Programming will range from destination-based information through to fashion, comedy, edutainment and sport, says Kaiser. The in-flight entertainment system, apart from entertaining passengers, is underpinned by a revenue model which, in turn, is designed to help to keep Mango's fares consistently the lowest in the market.

The launch coincides with Mango celebrating its second birthday.

Another branded aircraft took to the South African skies this month. This time it was in the colours of Count Pushkin which has created the stir you'd expect from a premium vodka.

"We have witnessed once again the phenominal exposure that aircraft branding provides to our clients" said Craig Gettliffe, MD of Six Degrees at the launch of the aircraft. "Count Pushkin have certainly made a statement with their unique livery and this will no doubt enhance the impact that the branding has with consumers."

Low cost airlines in South Africa are some of the most pro-active when it comes to unique and innovative ways to generate ancilliary revenue. The domestic airline industry is extremely competitive and these additional revenues go along way to keeping ticket prices affordable.

Low Cost airline 1time, has put aside the tendencies of its competitors to complain about rising fuel and operational costs and has ploughed their energy into a positive new concept in partnership with Playstation. 

On selected 1time flights, the airline will now be offering PlayStation Portable units at a nominal fee for rental to passengers for their onboard entertainment.